Laura Craven is Vice President of Marketing and Communications at ISSA, the global trade association for the cleaning and facilities maintenance industry.
Laura leads a nationwide team of marketers and designers, overseeing global brand strategy, content creation, sales enablement, and experiential marketing.
A LEED Accredited Professional and GBAC Trained Technician, Laura brings deep expertise in sustainability and hygiene. She regularly consults with industry partners and speaks at industry events on how to build safer, cleaner, and greener environments.
Before joining ISSA, Laura held marketing and supply chain roles at Imperial Brady, Network Distribution, and HAVI, where she developed her sharp understanding of procurement, operations, and B2B partnerships.
Laura earned her BS in Accounting from Elmhurst University and has continued her executive education with certificates in social media and content marketing from Northwestern University’s Medill School of Journalism and AI applications from Kellogg School of Management. She also earned an executive certificate in customer experience from Seton Hall University’s Stillman School of Business.
She served on the Board of Directors for ISSA from 2022 to 2025 and is an Executive Advisory Board Member of the ISSA Hygieia Network, promoting the advancement of women in the industry. A frequent speaker at conferences, podcasts, and universities, Laura is passionate about driving innovation, inclusivity, and impact through marketing.
